Smart Circle

Smart Sweets partners with the popular reality TV show "The Circle" to create an innovative social media-driven competition that merges fan engagement with brand interaction. The campaign transforms the show's most memorable contestants into sweet-themed brand ambassadors.

Each contestant is paired with a specific Smart Sweets candy flavor, creating a playful brand connection. Fans can "vote" for their preferred contestant by creating positive social media content that includes the designated hashtag #TheCircleNowSweeter